diff --git a/pom.xml b/pom.xml
index 489ba83..5530040 100644
--- a/pom.xml
+++ b/pom.xml
@@ -41,27 +41,22 @@
     </repository>
   </repositories>
 
-  <profiles>
-    <profile>
-      <id>build-individual-bundles</id>
-      <build>
-      <plugins>
-        <plugin>
-          <groupId>org.eclipse.tycho</groupId>
-          <artifactId>target-platform-configuration</artifactId>
-          <version>${tycho.version}</version>
-          <configuration>
-            <dependency-resolution>
-              <profileProperties>
-                <org.eclipse.swt.buildtime>true</org.eclipse.swt.buildtime>
-              </profileProperties>
-            </dependency-resolution>
-          </configuration>
-        </plugin>
-      </plugins>
-      </build>
-    </profile>
-  </profiles>
+  <build>
+    <plugins>
+      <plugin>
+        <groupId>org.eclipse.tycho</groupId>
+        <artifactId>target-platform-configuration</artifactId>
+        <version>${tycho.version}</version>
+        <configuration>
+          <dependency-resolution>
+            <profileProperties>
+              <org.eclipse.swt.buildtime>true</org.eclipse.swt.buildtime>
+            </profileProperties>
+          </dependency-resolution>
+        </configuration>
+      </plugin>
+    </plugins>
+  </build>
 
   <modules>
     <module>bundles/org.eclipse.swt</module>