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 	                  <div class="image" align="center">
 						
-	                          <img src="https://www.eclipse.org/kuksa/nothing" class="img-responsive" alt="">
+	                          <img src="https://www.eclipse.org/kuksa//img/nothing.png" class="img-responsive" alt="">
 	                    
 	                  </div>
 
                         <p class="text-muted text-uppercase mb-small text-right">February 20, 2021</p>
 
                         <div id="post-content">
-                          <p>Because today&rsquo;s software-intensive automotive systems are still developed in silos by each car manufacturer or OEM in-house, long-term challenges in the industry are yet unresolved. Establishing a standard for car-to-cloud scenarios significantly improves comprehensive domain-related development activities and opens the market to external applications, service provider, and the use of open source software wherever possible without compromising security. Connectivity, OTA maintenance, automated driving, electric mobility, and related approaches increasingly demand technical innovations applicable across automotive players.</p>
-<p>The open and secure Eclipse Kuksa project will contain a cloud platform that interconnects a wide range of vehicles to the cloud via in-car and internet connections. This platform will be supported by an integrated open source software development environment including technologies to cope especially with software challenges for vehicles designed in the IoT, Cloud, and digital era.</p>
-<p>This ecosystem will provide a comprehensive environment across various frameworks and technologies for the <em>in-vehicle platform</em>,  <em>cloud platform</em>, and
-an <em>app development IDE</em> - that is, the complete tooling stack for the connected vehicle domain (see Figure 1 below).</p>
-<p>Essential to this environment will be the capabilities for collecting, storing, and analysing vehicle data in the cloud as well as the transmission of diverse information such as cloud calculation results (e.g. improved routing), software maintenance updates or even complete new applications. While many IoT solutions exist in the Eclipse IoT ecosystem, Eclipse Kuksa combines the necessary existing technologies and fills the gaps for the specific requirements of the connected embedded real-time nature of the automotive domain.</p>
+                          <p>A modern car contains more than 200 millions lines of code. This code is distributed between low level embedded components and increasingly also high-performance Vehicle Computers running operating systems and technologies originated in the IT and IoT industry.</p>
+<div style="width: 70%;border-top: 2px solid black;border-bottom: 2px solid black;margin-top: 20px; margin-bottom: 20px; font-style: italic; font-weight: bold; font-size: 150%; margin-left:auto; margin-right: auto; padding-left: 20px; padding-right: 20px; text-align: center;">
+     A modern car contains more than 200 millions lines of code. 
+</div>
+
+<p>With this shift to more computational power and faster innovation cycles, value creation for a vehicle - that is a mobility service provider -  shifts to software. Today these systems are still developed in silos by each car manufacturer or OEM in-house. However, maintaining 100s of millions of lines of code in separate silos for separate product lines is neither time- nor cost effective. Today mainstream OS installations of Linux, Windows and OS X probably share a lot more code between each other than vehicles from any two OEMs.</p>
+<div style="width: 70%;border-top: 2px solid black;border-bottom: 2px solid black;margin-top: 20px; margin-bottom: 20px; font-style: italic; font-weight: bold; font-size: 150%; margin-left:auto; margin-right: auto; padding-left: 20px; padding-right: 20px; text-align: center;">
+     Linux, Windows and OS X probably share a lot more code between each other than vehicles from any two OEMs. 
+</div>
+
+<p>Establishing shared standards and softere infrastructure for vehicle software ecosystems ranging from the vehicle itself  to the cloud increases development speed, saves cost and helps establishing markets and open platforms to various automotive players from OEMs to suppliers to third party service providers without compromising safety or security.</p>
+<p>The open Eclipse KUKSA project aims to provide such shared building blocks for connected car ecosystems that can be shared across the industry, providing performance, quality and scalability for base services that can act a solid foundation for a variety of competing products and services. In that sense KUKSA components encourage cooperation on the plumbing, enabling competition and faster innovation cycles on the customer-value creating procelain.</p>
+<div style="width: 70%;border-top: 2px solid black;border-bottom: 2px solid black;margin-top: 20px; margin-bottom: 20px; font-style: italic; font-weight: bold; font-size: 150%; margin-left:auto; margin-right: auto; padding-left: 20px; padding-right: 20px; text-align: center;">
+     Cooperate on plumbing. Compete on porcelain.
+</div>
+
+<p>To learn more about KUKSA components and activites head over to <a href="https://www.eclipse.org/kuksa/resources/">our resources page</a>.</p>
 <p><img src="./EKuksa.png" alt="KUKSA architecture"></p>
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             <div class="heading text-center">
                 <h2>About</h2>
             </div>
-            <p class="lead">Because today&rsquo;s software-intensive automotive systems are still developed in silos by each car manufacturer or OEM in-house, long-term challenges in the industry are yet unresolved. Establishing a standard for car-to-cloud scenarios significantly improves comprehensive domain-related development activities and opens the market to external applications, service provider, and the use of open source software wherever possible without compromising security. Connectivity, OTA maintenance, automated driving, electric mobility, and related approaches increasingly demand technical innovations applicable across automotive players.</p>
+            <p class="lead">A modern car contains more than 200 millions lines of code, many of them running on powerful vehicle computers. With this shift to more computational power and faster innovation cycles, value creation for a vehicle - that is a mobility service provider -  shifts to software. Today these systems are still developed in silos by each car manufacturer or OEM in-house. However, maintaining 100s of millions of lines of code in separate silos for separate product lines is neither time- nor cost effective. The open Eclipse KUKSA project aims to provide shared building blocks for connected car ecosystems usbale across the industry, providing performance, quality and scalability.</p>
             <p class="read-more">
                 <a href="https://www.eclipse.org/kuksa/about/" class="btn btn-template-main">Continue reading</a>
             </p>
diff --git a/index.xml b/index.xml
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+++ b/index.xml
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       <pubDate>Sat, 20 Feb 2021 10:08:18 +0100</pubDate>
       
       <guid>https://www.eclipse.org/kuksa/about/</guid>
-      <description>Because today&amp;rsquo;s software-intensive automotive systems are still developed in silos by each car manufacturer or OEM in-house, long-term challenges in the industry are yet unresolved. Establishing a standard for car-to-cloud scenarios significantly improves comprehensive domain-related development activities and opens the market to external applications, service provider, and the use of open source software wherever possible without compromising security. Connectivity, OTA maintenance, automated driving, electric mobility, and related approaches increasingly demand technical innovations applicable across automotive players.</description>
+      <description>A modern car contains more than 200 millions lines of code, many of them running on powerful vehicle computers. With this shift to more computational power and faster innovation cycles, value creation for a vehicle - that is a mobility service provider -  shifts to software. Today these systems are still developed in silos by each car manufacturer or OEM in-house. However, maintaining 100s of millions of lines of code in separate silos for separate product lines is neither time- nor cost effective. The open Eclipse KUKSA project aims to provide shared building blocks for connected car ecosystems usbale across the industry, providing performance, quality and scalability.</description>
     </item>
     
     <item>
diff --git a/page/2/index.html b/page/2/index.html
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+++ b/page/2/index.html
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             <div class="heading text-center">
                 <h2>About</h2>
             </div>
-            <p class="lead">Because today&rsquo;s software-intensive automotive systems are still developed in silos by each car manufacturer or OEM in-house, long-term challenges in the industry are yet unresolved. Establishing a standard for car-to-cloud scenarios significantly improves comprehensive domain-related development activities and opens the market to external applications, service provider, and the use of open source software wherever possible without compromising security. Connectivity, OTA maintenance, automated driving, electric mobility, and related approaches increasingly demand technical innovations applicable across automotive players.</p>
+            <p class="lead">A modern car contains more than 200 millions lines of code, many of them running on powerful vehicle computers. With this shift to more computational power and faster innovation cycles, value creation for a vehicle - that is a mobility service provider -  shifts to software. Today these systems are still developed in silos by each car manufacturer or OEM in-house. However, maintaining 100s of millions of lines of code in separate silos for separate product lines is neither time- nor cost effective. The open Eclipse KUKSA project aims to provide shared building blocks for connected car ecosystems usbale across the industry, providing performance, quality and scalability.</p>
             <p class="read-more">
                 <a href="https://www.eclipse.org/kuksa/about/" class="btn btn-template-main">Continue reading</a>
             </p>
diff --git a/page/3/index.html b/page/3/index.html
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+++ b/page/3/index.html
@@ -264,7 +264,7 @@
             <div class="heading text-center">
                 <h2>About</h2>
             </div>
-            <p class="lead">Because today&rsquo;s software-intensive automotive systems are still developed in silos by each car manufacturer or OEM in-house, long-term challenges in the industry are yet unresolved. Establishing a standard for car-to-cloud scenarios significantly improves comprehensive domain-related development activities and opens the market to external applications, service provider, and the use of open source software wherever possible without compromising security. Connectivity, OTA maintenance, automated driving, electric mobility, and related approaches increasingly demand technical innovations applicable across automotive players.</p>
+            <p class="lead">A modern car contains more than 200 millions lines of code, many of them running on powerful vehicle computers. With this shift to more computational power and faster innovation cycles, value creation for a vehicle - that is a mobility service provider -  shifts to software. Today these systems are still developed in silos by each car manufacturer or OEM in-house. However, maintaining 100s of millions of lines of code in separate silos for separate product lines is neither time- nor cost effective. The open Eclipse KUKSA project aims to provide shared building blocks for connected car ecosystems usbale across the industry, providing performance, quality and scalability.</p>
             <p class="read-more">
                 <a href="https://www.eclipse.org/kuksa/about/" class="btn btn-template-main">Continue reading</a>
             </p>
diff --git a/resources/index.html b/resources/index.html
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 </tr>
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 </table>
-<h2 id="dormantarchived-projects">Dormant/archived projects</h2>
+<h2 id="dormant-projects">Dormant projects</h2>
 <p>This repositories contain components that have been developed in the past, but are currently not actively maintained or whose functionality has been integrated into active components.</p>
 <table class="table table-striped table-bordered">
 <thead>