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<h1><big>Eclipse.org Website Promotion Program</big></h1> | |
<h2><b><big>Goals of this Program</big></b></h2> | |
<p>This program has two main goals:</p> | |
<ol> | |
<li>Provide value to Strategic Membership in the Eclipse Foundation.</li> | |
<li>Provide valuable additional information about our ecosystem to users of Eclipse.org.</li> | |
</ol> | |
<p>This program is made possible by the success of a year–long study running Google ads on | |
<a href="http://www.eclipseplugincentral.com/">Eclipse Plugin Central</a>. The | |
data showed that promotions could be tastefully placed on Eclipse Foundation properties to the benefit of both our | |
ecosystem and website visitors looking for more information.</p> | |
<h2><b><big>How Do I Participate?</big></b></h2> | |
<p>There are two kinds of promotions that will randomly appear on Eclipse.org - those specific to Strategic Members and content provided by | |
the <a href="https://adwords.google.com/">Google Adwords</a> service.</p> | |
<h3>Strategic Member Promotion</h3> | |
<p>Strategic Members will automatically have their logo placed in rotation as a "Featured Member" of the Eclipse Foundation. | |
Strategic Members are also able and encouraged to place campaign ads into their rotation (see <a href="#FAQ">FAQ</a> below for details). Extra impressions | |
cannot be purchased at this time and this program is currently only available to Strategic Members. | |
</p> | |
<h3>Other Promotion</h3> | |
<p>Other members and non–members alike are able to place content on Eclipse.org through | |
the <a href="http://adwords.google.com/">Google Adwords</a> service. To target Eclipse.org with | |
your ads, please see the Google ads FAQ for <a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=18265">Site Targeted Ads</a>. | |
Please refer to the <a href="http://adwords.google.com/">Google Adwords</a> service for help setting up and running your | |
Google promotions. There is nothing you need to do with the Eclipse Foundation to run content and we are unable to help | |
you place your Google content - work with Google on any questions you may have including | |
<a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=6105">why your promotions are not appearing</a>.</p> | |
<h2><big><b><a name="FAQ"></a>FAQ</a></b></big></h2> | |
<b>As a Strategic Member, what kind of custom campaigns can I run?</b> | |
<p>Here are the specifications for allowable content: | |
<ul> | |
<li>Not more than 200px wide or 200px high.</li> | |
<li>Content must be GIF (preferred) or JPG format (NO Flash/SWF at this time).</li> | |
<li>Content must be less than 20k. Content as large as 40k will be accepted but will be given proportionately fewer rotations.</li> | |
<li>It must be clear which organization the promotion is from. For example, your company logo and/or an obvious company brand must | |
be clearly on the promotion.</li> | |
<li>Content must fit with the look and feel of Eclipse.org. You do <b>not</b> have to match the eclipse.org | |
color palette, but dark colors, white backgrounds, blacks, blues and purples will integrate best. Content that | |
is obviously flashy (i.e., flashing red backgrounds) will not be permitted.</li> | |
<li>If you would like to match the Eclipse.org color palette, here are some color codes to help: | |
<br><img align="center" src="./promotion_program/palette.gif"></li> | |
</p> | |
<br><b>As an ecocystem participant, what kind of content can I run?</b> | |
<p>Standard Text and List Content will be served by <a href="http://adwords.google.com/">Google Adwords</a>. | |
</p> | |
<br><b>How often will my content appear?</b> | |
<p> | |
The Eclipse.org home page is hit tens of thousands of times per day. We will experiment to find an appropriate balance | |
of Strategic Member content and content hosted by Google Adwords throughout 2008. Strategic member ads will appear | |
relative to each other on basis weighted to relative membership dues. | |
</p> | |
<br><b>Show me some examples!</b> | |
<p> | |
Here is where the content will appear on Eclipse.org: | |
<br><img align="center" src="./promotion_program/screen2.gif"> | |
</p> | |
<p> | |
Here is an example of promoting our Strategic Members: | |
<br><img align="center" src="./promotion_program/screen4.gif"> | |
</p> | |
<p> | |
Here is an example of Google content on Eclipse.org: | |
<br><img align="center" src="./promotion_program/screen3.gif"> | |
</p> | |
<p> | |
Here is an example of a Strategic Member campaign: | |
<br><img align="center" src="./promotion_program/screen1.gif"> | |
</p> | |
<br><b>I am a strategic Member, where do I send my 200x200 promotion?</b> | |
<p>Please contact membership at eclipse dot org.</p> | |
<br><b>I need more information.</b> | |
<p>Please contact membership at eclipse dot org.</p> | |
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