Removed HTML from readme, added run instructions
diff --git a/moxy/twitter/README.md b/moxy/twitter/README.md
index c3aaa69..b38ba87 100644
--- a/moxy/twitter/README.md
+++ b/moxy/twitter/README.md
@@ -1,13 +1,18 @@
-<h1>EclipseLink MOXy Twitter Example</h1>
+<pre>
-<p>This example application demonstrates how to read JSON data into objects mapped with EclipseLink JAXB.</p>
+EclipseLink MOXy Twitter Example
+--------------------------------
-<ul>
- <li>Using standard JAXB APIs, <tt>Result</tt> and <tt>SearchResults</tt> classes are mapped to a subset of the JSON data returned from a Twitter query
- <li>Query is executed by using the Twitter Search URL (e.g. <tt><a href="http://search.twitter.com/search.json?q=jaxb">http://search.twitter.com/search.json?q=jaxb</a></tt>)
- <li>Incoming JSON is unmarshalled to a <tt>SearchResult</tt> object
- <li>An example <tt>Result</tt> is added to the query results, which are then marshalled to <tt>System.out</tt>
- <li>This example also uses a <tt>DateAdapter</tt> to convert Twitter's timestamp format to a <tt>java.util.Date</tt>
-</ul>
+This example application demonstrates how to read JSON data into objects mapped with EclipseLink JAXB.
-<tt><a href="http://wiki.eclipse.org/EclipseLink/Examples/MOXy/JSON_Twitter">http://wiki.eclipse.org/EclipseLink/Examples/MOXy/JSON_Twitter</a></tt>
+* Using standard JAXB APIs, Result and SearchResults classes are mapped to a subset of the JSON data returned from a Twitter query
+* Query is executed by using the Twitter Search URL (e.g. http://search.twitter.com/search.json?q=jaxb)
+* Incoming JSON is unmarshalled to a SearchResult object
+* An example Result is added to the query results, which are then marshalled to System.out
+* This example also uses a DateAdapter to convert Twitter's timestamp format to a java.util.Date
+
+To run this example, simply execute 'mvn' from this directory, or run a Maven build in Eclipse.
+
+http://wiki.eclipse.org/EclipseLink/Examples/MOXy/JSON_Twitter
+
+</pre>
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