examples/org.eclipse.emf.ecp.makeithappen.application.sample.e4/plugin.xml

<?xml version="1.0" encoding="UTF-8"?>
<plugin>

   <extension
         id="product"
         point="org.eclipse.core.runtime.products">
      <product
            name="MakeItHappen Sample e4 Product"
            application="org.eclipse.e4.ui.workbench.swt.E4Application">
         <property
               name="appName"
               value="MakeItHappen Sample e4 Product">
         </property>
         <property
               name="windowImages"
               value="icons/logo_256.png">
         </property>
      </product>
   </extension>

</plugin>