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<div class="sect1">
<h2 id="_eclipse_project_branding_requirements">Eclipse Project Branding Requirements</h2>
<div class="sectionbody">
<div class="paragraph">
<p>These Eclipse Project Branding Requirements define how Eclipse Projects
must use and display all Eclipse Foundation trademarks as well as how
they showcase their project&#8217;s website within the Eclipse Community and
ecosystem. The requirements described here are a complement to the
<a href="https://eclipse.org/legal/logo_guidelines.php">Guidelines
for Eclipse Logos &amp; Trademarks</a>, targeting Eclipse open source project
leads and committers specifically.</p>
</div>
<div class="paragraph">
<p>These requirements are meant to promote and improve the image of all
projects that are part of the Eclipse community, as well as to show that
all Eclipse Projects are part of our community of developers, adopters
and users that we believe is an important factor in our mutual success.
While every project manages their own development within the broader
<a href="http://www.eclipse.org/projects/dev_process/development_process.php">Eclipse
Development Process</a>, a consistent public branding and web presence that
ties all of our projects together benefits all of us.</p>
</div>
<div class="paragraph">
<p>All projects must conform to these branding requirements before engaging
in any Release or Graduation Review.</p>
</div>
<div class="sect2">
<h3 id="h.b6kgqhfkzush">Naming, Branding, and Trademarks</h3>
<div class="paragraph">
<p>Naming and branding are important issues for project teams to consider:
both for the project&#8217;s future success as well as to help support and
share the good values from the Eclipse brand itself. Not only can a
memorable name help new users and contributors find a project, having a
distinctive name makes the trademark much stronger, and ensures that
third parties will respect it.</p>
</div>
<div class="paragraph">
<p>To ensure that future trademarks conflicts don&#8217;t arise, it is necessary
to show other parties that Eclipse Foundation trademarks were chosen in
good faith and with appropriate research. The Eclipse Foundation has
no business infringing on
pre-existing trademarks for the software products or services from other
organizations, whether they are Member organizations or not.</p>
</div>
<div class="paragraph">
<p>All Eclipse projects and corresponding software products are trademarks
of the Eclipse Foundation. As a legal entity, the Eclipse Foundation
owns all Eclipse Project and corresponding product trademarks on behalf
of the the Eclipse community. This prevents companies from misusing or
misrepresenting their products as being the projects. The EMO will
initiate a trademark review as part of the project creation or renaming
process. Existing project name trademarks must be transferred to the
Eclipse Foundation (please see the
<a href="https://www.eclipse.org/legal/Trademark_Transfer_Agreement.pdf">Trademark
Transfer Agreement</a>).</p>
</div>
<div class="paragraph">
<p>Who needs these requirements?</p>
</div>
<div class="ulist">
<ul>
<li>
<p>Project teams that want to name or rename a software product;</p>
</li>
<li>
<p>Project teams that want to rename their project; and</p>
</li>
<li>
<p>Anyone submitting a new project proposal</p>
</li>
</ul>
</div>
<div class="paragraph">
<p>All project and product names must be vetted and approved by the Eclipse
Management EMO.</p>
</div>
<div class="sect3">
<h4 id="h.reywfp69spb">Registered Trademarks</h4>
<div class="paragraph">
<p>Project teams may request legal trademark registration for their project
or product name. Since trademark registration requires a non-trivial
investment in time and money, project teams must work with their PMC and
the EMO to determine whether not trademark registration is necessary,
determine in which countries the trademark must be registered, and how
that registration will impact the project (e.g. adding registration
marks on the website and in products).</p>
</div>
</div>
<div class="sect3">
<h4 id="h.146rbehl95bh">Other Organization’s Trademarks</h4>
<div class="paragraph">
<p>Project teams must ensure that products names that include other
organizations’ trademarks in names must be conform to those
organizations’ trademark usage guidelines. For example, "Eclipse Paho
Perl" is not appropriate, since it improperly uses the trademark "Perl"
(which is a trademark of The Perl Foundation); a better project name
would be "Eclipse Paho for Perl".</p>
</div>
</div>
</div>
<div class="sect2">
<h3 id="h.962dim3i7th6">Choosing a Name</h3>
<div class="paragraph">
<p>Naming and branding are challenging issues that generally require some
real investment in time and energy. The best project names are
distinctive and memorable.</p>
</div>
<div class="paragraph">
<p>Project teams should start the process of securing the trademark for a
name as early as is practical. This is required to ensure the Eclipse
Management Organization (EMO) has sufficient time to review and approve
the name.</p>
</div>
<div class="paragraph">
<p>A project team should start this process:</p>
</div>
<div class="ulist">
<ul>
<li>
<p>When they first begin preparing a project proposal;</p>
</li>
<li>
<p>As soon as their project wants to name a new software product; or</p>
</li>
<li>
<p>Before initiating a Restructuring Review to change a project name</p>
</li>
</ul>
</div>
<div class="admonitionblock note">
<table>
<tr>
<td class="icon">
<div class="title">Note</div>
</td>
<td class="content">
Renaming projects (i.e. after a project has been created
and provisioned) requires significant work on the part of the
infrastructure team, and can be disruptive and confusing for consumers.
Project teams should start the process as early as possible once they
have a candidate name.
</td>
</tr>
</table>
</div>
</div>
<div class="sect2">
<h3 id="h.ti4570gzv58s">Project Names</h3>
<div class="paragraph">
<p>A project, as defined by the Eclipse Development Process, is the main
operational unit at the Eclipse Foundation; all open source software
development at Eclipse occurs within the context of a project. The
Eclipse Foundation holds the trademark for all Eclipse Projects.</p>
</div>
<div class="paragraph">
<p>All project names must be approved by the Eclipse Management
Organization (EMO) either before a project is created or before an
existing project is renamed.</p>
</div>
<div class="sect3">
<h4 id="h.6pz6nm9c7q39">Formal Name</h4>
<div class="paragraph">
<p>The primary branding for any project name is fully-qualified formal name
which includes the “Eclipse” prefix (e.g. “Eclipse Woolsey Intellectual
Property Tools” or “Eclipse Communication Framework”). This ensures that
the Project is associated with the Eclipse Foundation in the community,
ecosystem, and the minds of users and adopters. However, Eclipse
Projects are oftentimes known by any names: it is common for a project
to have both a formal and a nickname or commonly-used acronym.</p>
</div>
<div class="paragraph">
<p>The formal name may include a brand name and/or a descriptive name.</p>
</div>
</div>
<div class="sect3">
<h4 id="_brand_names">Brand Names</h4>
<div class="paragraph">
<p>Project teams should strongly consider choosing a brand name. “Woolsey”,
“Apogy”, and “Whiskers” are examples of brand names that are distinctive
and memorable; they make the project easier to talk and write about than
a wordier descriptive name. These names are not descriptive and so don’t
stand well on their own; combining a brand name with a descriptive name
(e.g. “Eclipse Woolsey Intellectual Property Tools”) can help in this
regard.</p>
</div>
</div>
<div class="sect3">
<h4 id="h.x65x8wq641nq">Descriptive Names</h4>
<div class="paragraph">
<p>Projects are encouraged to use a descriptive name. Descriptive names
provide context that can help a casual viewer appreciate the purpose of
the project in way that is difficult or impossible to convey with a
brand name "Graphical Modeling Framework", "Trust Framework" or "Component
Assembly Tools" are examples of descriptive names..</p>
</div>
<div class="paragraph">
<p>The best names do not include the word "Project", and are—in formal
contexts—prepended by "Eclipse". The project name should still work with
or without the prefix. For example, "Graphical Modeling Framework" and
"Eclipse Graphical Modeling Framework" are equally understandable.</p>
</div>
<div class="paragraph">
<p>Descriptive names may optionally include the words "Framework",
“Platform”, or "Tools" if the project has a specific emphasis on
extensible frameworks, a platform, or obvious development tooling
technology. Eclipse projects always provide both but may be tailored
more toward one or the other. When choosing to use these words, the team
should consider that "Framework", “Platform”, and "Tools" mean different
things to different people and may be becoming overused.</p>
</div>
</div>
<div class="sect3">
<h4 id="h.ubvtlm5grxk7">Nicknames</h4>
<div class="paragraph">
<p>A project may have a nickname or common name that is a shorter form of
the formal name (and will likely be the same as the brand name). The
“Eclipse Woolsey Intellectual Property Tools” project may be referred to
as “Eclipse Woosley” or simply “Woolsey”. An acronym may be used as a
nickname (e.g. “ECF” and “GMF”).</p>
</div>
</div>
<div class="sect3">
<h4 id="h.wrd8rx2f8n4a">Acronyms For Long Names</h4>
<div class="paragraph">
<p>Most descriptive names are sufficiently long that it can be convenient
to abbreviate them in some way. For example, the “Eclipse Communication
Framework” shortens to “ECF”.</p>
</div>
<div class="admonitionblock note">
<table>
<tr>
<td class="icon">
<div class="title">Note</div>
</td>
<td class="content">
Acronyms often become brand names.
</td>
</tr>
</table>
</div>
</div>
<div class="sect3">
<h4 id="h.m2cirixjfmha">Existing Software Product Names</h4>
<div class="paragraph">
<p>To avoid confusion between Eclipse Projects and commercial products,
Eclipse projects may not be named after commercial products and vice
versa. To ensure that users understand the source of software
products—i.e. from an Eclipse Foundation project, or from a third party
vendor—the brand for an Eclipse project must not include or be directly
reminiscent of a commercial product.</p>
</div>
</div>
<div class="sect3">
<h4 id="h.z1hf5g76cu2l">Short Names and Ids</h4>
<div class="paragraph">
<p>Projects require a short name; this name is used to as an ID for the
project in various parts of Eclipse Foundation infrastructure and should
be as reflective of the formal name as possible.  It may, for example,
be a lowercase rendering of the brand name, or an acronym of a
descriptive name.</p>
</div>
<div class="paragraph">
<p>The short name may contain lowercase alphanumeric characters, dashes,
and underlines. The short name may not contain periods (.). Short names
are used in URLs like <a href="http://www.eclipse.org/&lt;shortname&gt" class="bare">http://www.eclipse.org/&lt;shortname&gt</a>;, project
download directories, and in other parts of the supported
infrastructure.</p>
</div>
<div class="paragraph">
<p>The short name is joined with the short name of the parent project(s) to
form a qualified identifier for the project that is used as a key on
many of the webpages and services generated and/or maintained for the
project by the Eclipse Foundation. e.g. the "Eclipse Woolsey" project
has a short name of "woolsey"; its qualified name is
"technology.dash.woolsey", indicating that it is a subproject of the
Eclipse Dash Project which is itself a subproject of the Eclipse
Technology Top Level Project.</p>
</div>
<div class="paragraph">
<p>Project names should always be referred to in a consistent casing, and
used as an adjective (never as a noun or verb) like any trademark should
be used (e.g. "Download Eclipse Woolsey software here", using the
Woolsey name as an adjective for software).</p>
</div>
</div>
</div>
<div class="sect2">
<h3 id="h.wm8ruxb5m3zs">Product Names</h3>
<div class="paragraph">
<p>A product is a specific, downloadable software product that users or
consumers might want to use in some way. Most projects release a product
with the same name (e.g. the Eclipse Woolsey project releases a software
product called “Eclipse Woolsey”) or some variation of the project name
(e.g. “Eclipse Woolsey SDK”).</p>
</div>
<div class="paragraph">
<p>Most open source projects produce products that share the project name.
There are, however, numerous examples of projects that produce
additional products. The Eclipse CDO project, for example, has a product
named “Dawn”; and the Eclipse Graphical Editing Framework project has a
product named “Zest”.</p>
</div>
<div class="paragraph">
<p>Product names should also be prefixed with “Eclipse” when used in any
formal context (e.g. Eclipse Dawn or Eclipse Zest).</p>
</div>
<div class="paragraph">
<p>Project teams should work with their PMC to determine whether or not to
pursue assertion of ownership of the trademark for product names.
Project teams should work with the Eclipse Management Organization (EMO)
to assert ownership of product trademarks.</p>
</div>
</div>
<div class="sect2">
<h3 id="h.yapbxqmqhj65">Project Descriptions</h3>
<div class="paragraph">
<p>All Eclipse Projects require a description. The project description must
include a brief sentence or short paragraph (no bullets) that explains
the primary function of the software deliverables provided. For example:</p>
</div>
<div class="paragraph">
<p>The Eclipse C/C Development Tooling™ (CDT) project provides a fully
functional C and C Integrated Development Environment based on the
Eclipse Platform.</p>
</div>
<div class="paragraph">
<p>The complete description can certainly include much more information,
but starting with a short paragraph is a great service for new readers
to the project’s website, and is important for the Eclipse Foundation to
maintain an overall list of project trademarks for software products.
While this trademark description style may sometimes seem clumsy in
technical documentation, it is a critical way that the Eclipse
Foundation enforces trademarks.</p>
</div>
<div class="paragraph">
<p>Project teams may seek guidance from the PMC and EMO to ensure that the
text is a proper trademark goods description; i.e. one that describes
the specific functionality of the software available for download and
use.</p>
</div>
</div>
<div class="sect2">
<h3 id="h.ynnxj6b4xpu8">Logos And Graphics</h3>
<div class="paragraph">
<p>Logos are important to recognize as trademarks as well. For a project&#8217;s
official logo (if it has one, and especially if it uses the Eclipse
globe in any way), the designer must ensure that it includes a small
trademark (™)  or registered trademark (®) symbol (as appropriate) in
the graphic or immediately adjacent to it.</p>
</div>
<div class="paragraph">
<p>Projects may may request to use the Eclipse Logo within their project
logo, or otherwise create a derivative of the Eclipse Logo. However,
they must contact the EMO to request the Board&#8217;s permission to do so.</p>
</div>
</div>
<div class="sect2">
<h3 id="h.y7bttvnw7rhl">Project Websites</h3>
<div class="paragraph">
<p>The official project website is the primary means of learning about the
project and getting involved: people who are interested in contributing
to the project come here to learn about technical details, and to
observe the project&#8217;s development process.</p>
</div>
<div class="paragraph">
<p>Eclipse Projects must host all project content on an eclipse.org domain,
especially the official/primary website for project-related information,
communications, access to source code, and downloads. This ensures both
that the Eclipse Webmaster team can maintain the services, and informs
consumers that the content comes from an Eclipse Project, and not a
third party. This further ensures that the project remains independent
of any specific vendor or single individual.</p>
</div>
<div class="paragraph">
<p>All primary links to the project (including, for example, the project’s
contribution guide) must point directly to the official website, and not
to external sites or domains.</p>
</div>
<div class="sect3">
<h4 id="h.1u0ktwuf08ij">Names</h4>
<div class="paragraph">
<p>The first reference to a project or product on
every web page—especially in page titles or headers—must use the formal
name and must include the relevant trademark (™) or registered trademark
(®) symbol (e.g. “Eclipse Woolsey Intellectual Property Tools™”). If the
webpage features an otherwise prominent reference to the project or
product (e.g. in a callout), that reference should also use the formal
name. Other references may use  the nickname or acronym (e.g. “Eclipse
Woolsey” or “Woolsey”) as appropriate.</p>
</div>
</div>
<div class="sect3">
<h4 id="h.b778fjf5ft8t">Footers</h4>
<div class="paragraph">
<p>All project web pages must include a footer that prominently displays an
approved Eclipse Logo, important links back to key pages, and a
copyright notice.</p>
</div>
<div class="paragraph">
<p>Approved Eclipse logos are available on the
<a href="https://www.eclipse.org/artwork">Eclipse Logos and Artwork</a> page.</p>
</div>
<div class="paragraph">
<p>The following minimal set of links must be included on the footer of all
pages in the official project website:</p>
</div>
<div class="ulist">
<ul>
<li>
<p>Main Eclipse Foundation website (<a href="http://www.eclipse.org" class="bare">http://www.eclipse.org</a>);</p>
</li>
<li>
<p>Privacy policy (<a href="http://www.eclipse.org/legal/privacy.php" class="bare">http://www.eclipse.org/legal/privacy.php</a>);</p>
</li>
<li>
<p>Website terms of use (<a href="http://www.eclipse.org/legal/termsofuse.php" class="bare">http://www.eclipse.org/legal/termsofuse.php</a>);</p>
</li>
<li>
<p>Copyright agent (<a href="http://www.eclipse.org/legal/copyright.php" class="bare">http://www.eclipse.org/legal/copyright.php</a>); and</p>
</li>
<li>
<p>Legal (<a href="http://www.eclipse.org/legal" class="bare">http://www.eclipse.org/legal</a>).</p>
</li>
</ul>
</div>
<div class="admonitionblock note">
<table>
<tr>
<td class="icon">
<div class="title">Note</div>
</td>
<td class="content">
An appropriate footer is included automatically by the default website
infrastructure and the PMI.
</td>
</tr>
</table>
</div>
</div>
</div>
<div class="sect2">
<h3 id="h.bz2cm9hgcd3w">External Websites</h3>
<div class="paragraph">
<p>Websites on external (non-eclipse.org) domains that
use a project name trademark (e.g. www.mosquitto.com) but are not hosted
by the Eclipse Foundation, may be employed as user community portals.
External websites may be appropriate for some forms of documentation,
community-generated content, and pointers to community forums. The user
portal may help the user find information about what the project
software does and how to get it.</p>
</div>
<div class="paragraph">
<p>Only existing, well-known domains that are already heavily linked and
known by the community are permitted as external domains. For other
historical domains that are not an important part of the project&#8217;s
brand, permanent (301) redirects should point to the official project
website hosted on Eclipse Foundation infrastructure.</p>
</div>
<div class="paragraph">
<p>The user portal is not a replacement for a developer portal which takes
form in the official project website as described by this document.</p>
</div>
<div class="paragraph">
<p>Projects with widely-used historical domain names may continue using the
non-eclipse.org domain with these considerations:</p>
</div>
<div class="ulist">
<ul>
<li>
<p>Ownership of the domain name must be transferred to the Eclipse
Foundation;</p>
</li>
<li>
<p>The domain must be regarded and treated as a user community portal;</p>
</li>
<li>
<p>The first and most prominent reference to an Eclipse Project or
corresponding product name on every web page must use the formal name
and must include the relevant trademark or registered trademark symbol
(subsequent references may use  the nickname or acronym as appropriate);</p>
</li>
<li>
<p>All references to Eclipse Project names must be prefixed with
“Eclipse”;</p>
</li>
<li>
<p>The website must include trademark attributions for all Eclipse
Foundation trademarks used on the site (see below); and</p>
</li>
<li>
<p>Contributors must be directed to the eclipse.org site for information
regarding contribution or related development activities.</p>
</li>
</ul>
</div>
<div class="paragraph">
<p>User-focused portals must include a prominent text paragraph or sidebar
that points to the official project website, so that users interested in
contributing or otherwise participating in the open source project know
where to go.</p>
</div>
<div class="sect3">
<h4 id="h.uta5gh156zpk">Trademark Attributions</h4>
<div class="paragraph">
<p>The external website must include a prominent trademark attribution of
all applicable Eclipse Foundation marks.</p>
</div>
<div class="paragraph">
<p>For example:</p>
</div>
<div class="paragraph">
<p>Eclipse Woolsey Intellectual Property Tools, Eclipse Woolsey, Woolsey,
Eclipse, the Eclipse logo, and the Eclipse Woolsey project logo are
either registered trademarks or trademarks of The Eclipse Foundation in
the United States and/or other countries.</p>
</div>
<div class="paragraph">
<p>This can appear anywhere on the website.</p>
</div>
</div>
</div>
<div class="sect2">
<h3 id="h.6xxbwuuh99bj">Project Metadata</h3>
<div class="paragraph">
<p>All Projects must keep their metadata updated regularly in the central
<a href="http://www.eclipse.org/projects/handbook#pmi">Eclipse
Project Management Infrastructure (PMI)</a> tool. Projects using alternate
site content generation and management tools must ensure that all
relevant metadata is kept up-to-date in the PMI tool to ensure that
other infrastructure tools and processes can make connections to and
disseminate information for  the project.</p>
</div>
<div class="paragraph">
<p>The project description, scope, and other free-form text fields in the
PMI must conform to the project naming guidelines.</p>
</div>
<div class="admonitionblock note">
<table>
<tr>
<td class="icon">
<div class="title">Note</div>
</td>
<td class="content">
The PMI supports teasers or summaries for many fields; ensure that
these teasers also conform to the guidelines.
</td>
</tr>
</table>
</div>
</div>
<div class="sect2">
<h3 id="h.39dgz1gp8r8c">Code Namespaces</h3>
<div class="paragraph">
<p>Where applicable and supported by the programming languages and style
used by the project, code namespaces must include the project’s short
name.</p>
</div>
<div class="paragraph">
<p>In Java, for example, package names must start with org.eclipse and use
their short name in the third-segment  (i.e. follow the pattern
org.eclipse.&lt;shortname&gt;.&lt;component&gt;), e.g. org.eclipse.ecf.core,
org.eclipse.woolsey.ui, and org.eclipse.buckminster.connector. Component
names are left to the discretion of the project team.</p>
</div>
<div class="paragraph">
<p>The project team must petition the Planning Council via their PMC to
request exceptions.</p>
</div>
</div>
<div class="sect2">
<h3 id="h.ghk7e08e0moa">Branding Checklist</h3>
<div class="paragraph">
<p>All projects must conform to these branding guidelines before engaging
in any Release or Graduation Review.</p>
</div>
<div class="paragraph">
<p>Project branding checklist:</p>
</div>
<div class="ulist">
<ul>
<li>
<p>The primary development website is hosted on Eclipse
Foundation-provided infrastructure;</p>
</li>
<li>
<p>The primary development website is accessible through
www.eclipse.org/&lt;short-name&gt;;</p>
</li>
<li>
<p>The first occurrence of project name on all webpages uses the formal
name and is prefixed with “Eclipse”;</p>
</li>
<li>
<p>The project website includes a concise description of the project (and
includes all necessary marks);</p>
</li>
<li>
<p>The required navigation links (e.g. www.eclipse.org) are included in
the website footer;</p>
</li>
<li>
<p>Attributions for all Eclipse Foundation marks are included, and
trademark and registered trademark symbols are used appropriately;</p>
</li>
<li>
<p>Attributions for all other marks are included, and trademark and
registered trademark symbols are used appropriately;</p>
</li>
<li>
<p>Logos and graphics include the trademark symbol;</p>
</li>
<li>
<p>The product logo is used consistently; and</p>
</li>
<li>
<p>PMI metadata complete and up to date</p>
</li>
</ul>
</div>
</div>
<div class="sect2">
<h3 id="h.qu3cv297t11o">Important Note</h3>
<div class="paragraph">
<p>Nothing in this Eclipse Foundation document shall be interpreted
to allow any third party to claim any association with the Eclipse
Foundation or any of its projects or to imply any approval or support by
the Eclipse Foundation for any third party products, services, or
events, unless specifically covered by an Eclipse Membership agreement.</p>
</div>
<div class="paragraph">
<p>Questions? Project participants who have questions about Eclipse
Foundation trademarks either used here or at third party sites - should
contact the EMO Trademarks. Other organizations looking for information
on how to use or refer to any Eclipse Foundation project trademarks or
logos should see the
<a href="http://eclipse.org/legal/logo_guidelines.php">Guidelines
for Eclipse Logos &amp; Trademarks</a>. A list of Eclipse Foundation
trademarks and guidelines for reporting potential misuses of marks are
also available.</p>
</div>
<div class="paragraph">
<p>Thanks and credit to the Apache Software Foundation&#8217;s
<a href="http://www.apache.org/foundation/marks/pmcs">Project
Branding Requirements</a>, licensed under the Apache License, v2.0.</p>
</div>
</div>
</div>
</div>
</div>
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<div id="footer-text">
Last updated 2016-03-31 22:21:01 -04:00
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