press-release/content/en_pressrelease_guidelines.php - www.eclipse.org/org - Git at Google

 <?php
 /**
  * Copyright (c) 2005, 2018 Eclipse Foundation.
  *
  * This program and the accompanying materials are made
  * available under the terms of the Eclipse Public License 2.0
  * which is available at https://www.eclipse.org/legal/epl-2.0/
  *
  * Contributors:
  * Denis Roy (Eclipse Foundation) - Initial implementation
  * Eric Poirier (Eclipse Foundation)
  *
  * SPDX-License-Identifier: EPL-2.0
  */
 ?>
 <div id="midcolumn">
 <style>
 h3 {line-height:1.3em}
 </style>
 	<h1><?php print $pageTitle; ?></h1>
 	<ul>
 		<li><a href="#introduction">Introduction</a></li>
 		<li><a href="#goals">Goals of the Guidelines</a></li>
 		<li><a href="#press-release-triggers">Events That May Trigger a Press
 				Release</a></li>
 		<li><a href="#requesting-a-press-release">Requesting a Press Release</a></li>
 		<li><a href="#general-guidelines">General Guidelines for Press
 				Releases Issued by the Eclipse Foundation</a></li>
 	</ul>
 	<h2 id="introduction">Introduction</h2>
 	<p>The Eclipse Foundation has been very successful in developing strong
 		press relationships resulting in community-related news being
 		frequently reported. As the number of projects, working groups, and
 		members grow, media interest in the Eclipse ecosystem is also growing.
 		Therefore, to maintain our strong relationship with the news media and
 		to support the public relations efforts of our member organizations
 		and projects, we have developed a set of guidelines on the issuance of
 		press releases from and involving the Eclipse Foundation.</p>
 	<p>
 		Please refer to the following guidelines when preparing a press
 		release that incorporates Eclipse Foundation names or trademarks or
 		involves the Eclipse Foundation in any way. For press release
 		approval, or further questions, please contact the Foundation’s
 		marketing team at <a href="mailto:pr@eclipse-foundation.org">pr@eclipse-foundation.org</a>.
 	</p>
 	<h2 id="goals">Goals of the Guidelines</h2>
 	<ul>
 		<li>Maintain the positive image of the Eclipse Foundation with the
 			journalists, editors, influencers, and publications that cover the
 			Foundation.</li>
 		<li>Ensure the Eclipse Foundation is viewed positively in the greater
 			software industry.</li>
 		<li>Support member’s desires to publicize their involvement with the
 			Eclipse Foundation and their participation in the Eclipse community.</li>
 		<li>Ensure a level of consistency and professionalism regarding public
 			relations efforts around the Eclipse Foundation.</li>
 		<li>Maintain a level of momentum around the Eclipse Foundation through
 			regular news updates that demonstrates the activity and vitality of
 			the Eclipse community.</li>
 	</ul>
 	<h2 id="press-release-triggers">Events That May Trigger a Press Release</h2>
 	<p>There are different events that may trigger a press release related
 		to the Eclipse Foundation. This section provides the guidelines of
 		what the Foundation involvement may be in those press releases.</p>
 	<h3>Company Joins the Eclipse Foundation as a Member</h3>
 	<p>When a company joins the Eclipse Foundation, the company is
 		encouraged to issue their own press release announcing their
 		membership in the Foundation. The Eclipse Foundation will support this
 		press release by providing a supporting quote. The actual release is
 		issued by the member company. The Foundation will link to the new
 		member press release from the eclipse.org website.</p>
 	<h3>Company Joins the Eclipse Foundation as a Strategic Member</h3>
 	<p>When a company joins the Eclipse Foundation as a Strategic Member
 		and hence becomes a member of the Board of Directors, the Eclipse
 		Foundation would like to do a joint press release with the company.
 		The decision to do a joint release is with the member company. If a
 		joint release is desired, the Eclipse Foundation will participate in
 		the press outreach activities. If the company would like to issue
 		their own release, the Eclipse Foundation would be willing to provide
 		a supporting quote. The Foundation will link to the new member press
 		release from the eclipse.org website.</p>
 	<h3>Company Releases a Commercial Product Based on/Integrated with
 		Eclipse-Governed Technologies or a Product Certified Compatible with
 		an Eclipse Foundation Specification</h3>
 	<p>If a member company issues a press release about a product that is
 		based on or is integrated with Eclipse-governed technologies or is
 		certified compatible with an Eclipse Foundation specification, the
 		Eclipse Foundation will support this press release by providing a
 		supporting quote. The actual release is issued by the member company.
 		The Foundation will link to the new product press release from the
 		eclipse.org website.</p>
 	<h3>Company Proposes a New Eclipse Project</h3>
 	<p>When a company proposes a new Eclipse project, they may wish to
 		issue a press release. The Eclipse Foundation will support this press
 		release with a supporting quote. It is important that the press
 		release positions the news of the project as a ‘project proposal’.
 		This is to respect the Eclipse development process that requires a
 		30-day period of feedback before a project can be considered for
 		creation. The Eclipse Foundation will link to the new member press
 		release from the eclipse.org website.</p>
 	<h3>New Project is Created at or Transitioned to the Eclipse Foundation</h3>
 	<p>When a new project is created, or an incubator project is graduated,
 		the Eclipse Foundation and the company that initially proposed the
 		project may decide to issue a press release. This would be a joint
 		release between the company and the Eclipse Foundation. The main
 		message of the release needs to reflect the Eclipse
 		Foundation-specific news and should not contain a strong corporate
 		message. If appropriate, the Eclipse Foundation will participate in
 		the press outreach activities. The press release would be posted on
 		the eclipse.org web site.</p>
 	<h3>New Working Group is Created at or Transitioned to the Eclipse
 		Foundation</h3>
 	<p>When a new working group is created, the Eclipse Foundation may
 		decide to issue a press release in collaboration with the working
 		group. The messaging of the release needs to reflect the working
 		group’s vision, scope, priorities, and related Eclipse projects. If
 		appropriate, the Eclipse Foundation and media spokespersons for the
 		founding member organizations would participate in the press outreach
 		activities. The press release would be posted on the eclipse.org
 		website.</p>
 	<h3>Project Oriented Press Releases</h3>
 	<p>Press releases to announce news about a project, (e.g. new version
 		or significant milestone) are issued by the Eclipse Foundation. All
 		projects are invited to propose potential press releases. The
 		Project/PMC Lead is required to approve any project-specific press
 		release and act as a spokesperson for the release. To encourage a
 		vendor neutral community, companies are encouraged to not issue press
 		releases regarding a specific Eclipse project.</p>
 	<p>The Eclipse Foundation will not issue press releases announcing new
 		versions of a technology or incubation projects. In general,
 		technology and incubation projects are not intended for production
 		use; therefore the promotion of these projects should be focused
 		within the existing Eclipse community. New releases of technology and
 		incubation projects can be promoted via the elipse.org website and
 		forums.</p>
 	<h3>Foundation News Releases</h3>
 	<p>The Eclipse Foundation may from time to time issue press releases to
 		support certain events or strategies. For example, press releases
 		announcing EclipseCon, participation in a trade show or momentum in
 		the Eclipse community.</p>


 	<h2 id="requesting-a-press-release">Requesting a Press Release</h2>
 	<p>
 		Projects, working groups, and member companies can request the
 		issuance of a press release by completing the Eclipse Foundation <a
 			href="https://forms.gle/Lcpv2L212cdhanfn7" target="_blank">Press
 			Release Request Form</a>. Please use this form to submit requests for
 		the Eclipse Foundation to produce press releases, announcements,
 		blogs, quotes, or other publicity about your Eclipse community-related
 		news. Once submitted, a member of the Foundation’s Marketing team will
 		be in touch to confirm your request and take the next steps.
 	</p>
 	<h2 id="general-guidelines">General Guidelines for Press Releases
 		Issued by the Eclipse Foundation</h2>
 	<ul class="margin-bottom-50">
 		<li>In general, the Eclipse Foundation tries not to overstate the
 			capabilities of our projects and avoid obvious hyperbole-filled
 			statements. Ours is an open source community that has a strong
 			developer focus. Over-hyped statements are generally viewed
 			negatively by the community.</li>
 		<li>Usage of Eclipse Foundation names, marks and logos must adhere to
 			the <a href="/legal/logo_guidelines.php">Eclipse Foundation Trademark Usage Guidelines</a>.</li>
 		<li>The Eclipse Foundation avoids any statements that may be viewed as
 			competitive to a member company.</li>
 		<li>A company leading an Eclipse Foundation open source project should
 			not claim ownership of an open source project. For instance
 			statements such as <em>ABC Company’s Eclipse &lt;favourite
 				project&gt; has announced…</em> should be avoided. The Eclipse
 			Foundation is a vendor-neutral open source community, so ownership
 			claims go against this philosophy. Reinforcing a company’s leadership
 			in a project via a supporting quote is fine.
 		</li>
 		<li>Whenever possible, a press release should promote the fact that
 			the Eclipse project is being adopted by a wide variety of commercial
 			products and stress the open source nature of the project. This is to
 			reinforce the message that Eclipse projects and technologies are
 			adopted broadly for building commercial products.</li>
 		<li>Press releases announcing future capabilities or new project
 			versions that will be available more than 30 days after the press
 			release should be avoided. The philosophy is to only promote what is
 			available to the community today.</li>
 		<li>Mike Milinkovich, Executive Director of the Eclipse Foundation is
 			the main press spokesperson and will be attributed all quotes from
 			the Eclipse Foundation. For project specific press releases, the
 			Project/PMC Lead may be the spokesperson and attributed quotes in
 			press releases.</li>
 		<li>All press releases from the Eclipse Foundation must be approved by
 			the VP of Marketing and Corporate Development and the Executive
 			Director of the Eclipse Foundation.</li>
 		<li>
 			<p>The ‘boilerplate’ description of the Eclipse Foundation to be used
 				in press releases is as follows:</p>
 			<blockquote>
 				<p>
 					<strong>About the Eclipse Foundation</strong>
 				</p>
 				<p>
 					<em>The Eclipse Foundation provides our global community of
 						individuals and organizations with a mature, scalable, and
 						business-friendly environment for open source software
 						collaboration and innovation. The Foundation is home to the
 						Eclipse IDE, Jakarta EE, and over 375 open source projects,
 						including runtimes, tools, and frameworks for cloud and edge
 						applications, IoT, AI, automotive, systems engineering,
 						distributed ledger technologies, open processor designs, and many
 						others. The Eclipse Foundation is an international non-profit
 						association supported by over 300 members, including industry
 						leaders who value open source as a key enabler for their business
 						strategies. To learn more, follow us on Twitter @EclipseFdn,
 						LinkedIn or visit eclipse.org.</em>
 				</p>
 			</blockquote>
 		</li>
 		<li>It is expected that as the Eclipse community grows and matures,
 			what is considered newsworthy about Eclipse Foundation will evolve.
 			Therefore, these guidelines will evolve and be updated from time to
 			time. It is also expected that certain events may require the Eclipse
 			Foundation to issue a press release that is not covered by or
 			contradict these guidelines. In that case, the Executive Director of
 			the Eclipse Foundation will use his discretion and best judgment for
 			issuing the press release.</li>
 	</ul>
 </div>
	<?php
	/**
	* Copyright (c) 2005, 2018 Eclipse Foundation.
	*
	* This program and the accompanying materials are made
	* available under the terms of the Eclipse Public License 2.0
	* which is available at https://www.eclipse.org/legal/epl-2.0/
	*
	* Contributors:
	* Denis Roy (Eclipse Foundation) - Initial implementation
	* Eric Poirier (Eclipse Foundation)
	*
	* SPDX-License-Identifier: EPL-2.0
	*/
	?>
	<div id="midcolumn">
	<style>
	h3 {line-height:1.3em}
	</style>
	<h1><?php print $pageTitle; ?></h1>
	<ul>
	<li><a href="#introduction">Introduction</a></li>
	<li><a href="#goals">Goals of the Guidelines</a></li>
	<li><a href="#press-release-triggers">Events That May Trigger a Press
	Release</a></li>
	<li><a href="#requesting-a-press-release">Requesting a Press Release</a></li>
	<li><a href="#general-guidelines">General Guidelines for Press
	Releases Issued by the Eclipse Foundation</a></li>
	</ul>
	<h2 id="introduction">Introduction</h2>
	<p>The Eclipse Foundation has been very successful in developing strong
	press relationships resulting in community-related news being
	frequently reported. As the number of projects, working groups, and
	members grow, media interest in the Eclipse ecosystem is also growing.
	Therefore, to maintain our strong relationship with the news media and
	to support the public relations efforts of our member organizations
	and projects, we have developed a set of guidelines on the issuance of
	press releases from and involving the Eclipse Foundation.</p>
	<p>
	Please refer to the following guidelines when preparing a press
	release that incorporates Eclipse Foundation names or trademarks or
	involves the Eclipse Foundation in any way. For press release
	approval, or further questions, please contact the Foundation’s
	marketing team at <a href="mailto:pr@eclipse-foundation.org">pr@eclipse-foundation.org</a>.
	</p>
	<h2 id="goals">Goals of the Guidelines</h2>
	<ul>
	<li>Maintain the positive image of the Eclipse Foundation with the
	journalists, editors, influencers, and publications that cover the
	Foundation.</li>
	<li>Ensure the Eclipse Foundation is viewed positively in the greater
	software industry.</li>
	<li>Support member’s desires to publicize their involvement with the
	Eclipse Foundation and their participation in the Eclipse community.</li>
	<li>Ensure a level of consistency and professionalism regarding public
	relations efforts around the Eclipse Foundation.</li>
	<li>Maintain a level of momentum around the Eclipse Foundation through
	regular news updates that demonstrates the activity and vitality of
	the Eclipse community.</li>
	</ul>
	<h2 id="press-release-triggers">Events That May Trigger a Press Release</h2>
	<p>There are different events that may trigger a press release related
	to the Eclipse Foundation. This section provides the guidelines of
	what the Foundation involvement may be in those press releases.</p>
	<h3>Company Joins the Eclipse Foundation as a Member</h3>
	<p>When a company joins the Eclipse Foundation, the company is
	encouraged to issue their own press release announcing their
	membership in the Foundation. The Eclipse Foundation will support this
	press release by providing a supporting quote. The actual release is
	issued by the member company. The Foundation will link to the new
	member press release from the eclipse.org website.</p>
	<h3>Company Joins the Eclipse Foundation as a Strategic Member</h3>
	<p>When a company joins the Eclipse Foundation as a Strategic Member
	and hence becomes a member of the Board of Directors, the Eclipse
	Foundation would like to do a joint press release with the company.
	The decision to do a joint release is with the member company. If a
	joint release is desired, the Eclipse Foundation will participate in
	the press outreach activities. If the company would like to issue
	their own release, the Eclipse Foundation would be willing to provide
	a supporting quote. The Foundation will link to the new member press
	release from the eclipse.org website.</p>
	<h3>Company Releases a Commercial Product Based on/Integrated with
	Eclipse-Governed Technologies or a Product Certified Compatible with
	an Eclipse Foundation Specification</h3>
	<p>If a member company issues a press release about a product that is
	based on or is integrated with Eclipse-governed technologies or is
	certified compatible with an Eclipse Foundation specification, the
	Eclipse Foundation will support this press release by providing a
	supporting quote. The actual release is issued by the member company.
	The Foundation will link to the new product press release from the
	eclipse.org website.</p>
	<h3>Company Proposes a New Eclipse Project</h3>
	<p>When a company proposes a new Eclipse project, they may wish to
	issue a press release. The Eclipse Foundation will support this press
	release with a supporting quote. It is important that the press
	release positions the news of the project as a ‘project proposal’.
	This is to respect the Eclipse development process that requires a
	30-day period of feedback before a project can be considered for
	creation. The Eclipse Foundation will link to the new member press
	release from the eclipse.org website.</p>
	<h3>New Project is Created at or Transitioned to the Eclipse Foundation</h3>
	<p>When a new project is created, or an incubator project is graduated,
	the Eclipse Foundation and the company that initially proposed the
	project may decide to issue a press release. This would be a joint
	release between the company and the Eclipse Foundation. The main
	message of the release needs to reflect the Eclipse
	Foundation-specific news and should not contain a strong corporate
	message. If appropriate, the Eclipse Foundation will participate in
	the press outreach activities. The press release would be posted on
	the eclipse.org web site.</p>
	<h3>New Working Group is Created at or Transitioned to the Eclipse
	Foundation</h3>
	<p>When a new working group is created, the Eclipse Foundation may
	decide to issue a press release in collaboration with the working
	group. The messaging of the release needs to reflect the working
	group’s vision, scope, priorities, and related Eclipse projects. If
	appropriate, the Eclipse Foundation and media spokespersons for the
	founding member organizations would participate in the press outreach
	activities. The press release would be posted on the eclipse.org
	website.</p>
	<h3>Project Oriented Press Releases</h3>
	<p>Press releases to announce news about a project, (e.g. new version
	or significant milestone) are issued by the Eclipse Foundation. All
	projects are invited to propose potential press releases. The
	Project/PMC Lead is required to approve any project-specific press
	release and act as a spokesperson for the release. To encourage a
	vendor neutral community, companies are encouraged to not issue press
	releases regarding a specific Eclipse project.</p>
	<p>The Eclipse Foundation will not issue press releases announcing new
	versions of a technology or incubation projects. In general,
	technology and incubation projects are not intended for production
	use; therefore the promotion of these projects should be focused
	within the existing Eclipse community. New releases of technology and
	incubation projects can be promoted via the elipse.org website and
	forums.</p>
	<h3>Foundation News Releases</h3>
	<p>The Eclipse Foundation may from time to time issue press releases to
	support certain events or strategies. For example, press releases
	announcing EclipseCon, participation in a trade show or momentum in
	the Eclipse community.</p>


	<h2 id="requesting-a-press-release">Requesting a Press Release</h2>
	<p>
	Projects, working groups, and member companies can request the
	issuance of a press release by completing the Eclipse Foundation <a
	href="https://forms.gle/Lcpv2L212cdhanfn7" target="_blank">Press
	Release Request Form</a>. Please use this form to submit requests for
	the Eclipse Foundation to produce press releases, announcements,
	blogs, quotes, or other publicity about your Eclipse community-related
	news. Once submitted, a member of the Foundation’s Marketing team will
	be in touch to confirm your request and take the next steps.
	</p>
	<h2 id="general-guidelines">General Guidelines for Press Releases
	Issued by the Eclipse Foundation</h2>
	<ul class="margin-bottom-50">
	<li>In general, the Eclipse Foundation tries not to overstate the
	capabilities of our projects and avoid obvious hyperbole-filled
	statements. Ours is an open source community that has a strong
	developer focus. Over-hyped statements are generally viewed
	negatively by the community.</li>
	<li>Usage of Eclipse Foundation names, marks and logos must adhere to
	the <a href="/legal/logo_guidelines.php">Eclipse Foundation Trademark Usage Guidelines</a>.</li>
	<li>The Eclipse Foundation avoids any statements that may be viewed as
	competitive to a member company.</li>
	<li>A company leading an Eclipse Foundation open source project should
	not claim ownership of an open source project. For instance
	statements such as <em>ABC Company’s Eclipse <favourite
	project> has announced…</em> should be avoided. The Eclipse
	Foundation is a vendor-neutral open source community, so ownership
	claims go against this philosophy. Reinforcing a company’s leadership
	in a project via a supporting quote is fine.
	</li>
	<li>Whenever possible, a press release should promote the fact that
	the Eclipse project is being adopted by a wide variety of commercial
	products and stress the open source nature of the project. This is to
	reinforce the message that Eclipse projects and technologies are
	adopted broadly for building commercial products.</li>
	<li>Press releases announcing future capabilities or new project
	versions that will be available more than 30 days after the press
	release should be avoided. The philosophy is to only promote what is
	available to the community today.</li>
	<li>Mike Milinkovich, Executive Director of the Eclipse Foundation is
	the main press spokesperson and will be attributed all quotes from
	the Eclipse Foundation. For project specific press releases, the
	Project/PMC Lead may be the spokesperson and attributed quotes in
	press releases.</li>
	<li>All press releases from the Eclipse Foundation must be approved by
	the VP of Marketing and Corporate Development and the Executive
	Director of the Eclipse Foundation.</li>
	<li>
	<p>The ‘boilerplate’ description of the Eclipse Foundation to be used
	in press releases is as follows:</p>
	<blockquote>
	<p>
	<strong>About the Eclipse Foundation</strong>
	</p>
	<p>
	<em>The Eclipse Foundation provides our global community of
	individuals and organizations with a mature, scalable, and
	business-friendly environment for open source software
	collaboration and innovation. The Foundation is home to the
	Eclipse IDE, Jakarta EE, and over 375 open source projects,
	including runtimes, tools, and frameworks for cloud and edge
	applications, IoT, AI, automotive, systems engineering,
	distributed ledger technologies, open processor designs, and many
	others. The Eclipse Foundation is an international non-profit
	association supported by over 300 members, including industry
	leaders who value open source as a key enabler for their business
	strategies. To learn more, follow us on Twitter @EclipseFdn,
	LinkedIn or visit eclipse.org.</em>
	</p>
	</blockquote>
	</li>
	<li>It is expected that as the Eclipse community grows and matures,
	what is considered newsworthy about Eclipse Foundation will evolve.
	Therefore, these guidelines will evolve and be updated from time to
	time. It is also expected that certain events may require the Eclipse
	Foundation to issue a press release that is not covered by or
	contradict these guidelines. In that case, the Executive Director of
	the Eclipse Foundation will use his discretion and best judgment for
	issuing the press release.</li>
	</ul>
	</div>