examples/adt.feature.builder/plugins/adt.plugin/plugin.xml

<?xml version="1.0" encoding="UTF-8"?>
<?eclipse version="3.4"?>
<plugin>

   <extension
         id="product"
         point="org.eclipse.core.runtime.products">
      <product
            application="org.eclipse.ui.ide.workbench"
            name="ADT Product">
         <property
               name="aboutText"
               value="Andrew&apos;s Development Tools">
         </property>
         <property
               name="windowImages"
               value="icons/icon.gif">
         </property>
         <property
               name="aboutImage"
               value="product.gif">
         </property>
      </product>
   </extension>

</plugin>